From research to headlines: Media literacy for researchers and professors (in English)

• 02.06.2026, 09:00 - 12:00

• Hochschulkommunikation,?  ()

• Bleich,?Vanessa
• Lucien,?Marianne

• Professors
• Senior Scientists
• Postdocs

of ETH Zurich, PSI, Empa, WSL and Eawag.

During this 180-minute course, participants focus on:

• The role and responsibility of the media for science and for society
• Journalists¡¯ working methods, expectations, and the key differences between German-language and international media
• Structured, targeted preparation for media interviews
• Developing clear, memorable, and audience-focused core messages that make your research understandable and relevant

From research to headlines: Media literacy for researchers and professors This course provides researchers and professors with a practical introduction to the German-speaking and international media landscape. Participants gain insight into how journalism works and what journalists expect when reporting on scientific research. Through hands-on exercises, you will learn how to distill complex findings into clear, compelling, audience-oriented messages, and how to develop strong core statements that accurately reflect your work.

This session will be conducted in English and may include an invited journalist to put your workshop skills into practice.

English

Please only register for the course if you really intend to participate; otherwise, you will deprive someone else of a place.