New AI guidelines for communications
The use of generative Artificial Intelligence in communications poses new challenges for many ETH employees. Practical guidelines are designed to ensure confidence and clarity in dealing with AI.
Can I publish texts created by Artificial Intelligence (AI)? How should I cite the source of an image if I created it using AI? Can I feed AI with ETH data for brainstorming purposes? We encounter these and other questions more and more frequently in our daily work, especially as new opportunities arise regularly thanks to rapid developments in the field of AI.
This speed and the large number of AI tools, as well as media reports about deep fakes or PR and marketing campaigns created with AI, can be unsettling.
The new guide “Generative AI in ETH Zurich Communications” aims to alleviate this uncertainty.
The guide, which you can find in Staffnet under Other Services/Communication, contains:
- Basic principles, such as protecting and promoting the credibility of ETH Zurich
- Guidelines on data security, as well as application guidelines and labeling requirements for text, images, audio, and video
- Recommendations on AI tools
If you have any questions, please contact the email address listed below the guidelines.
The Corporate Communications team is responsible for the guidelines. Questions, ideas, and input from the “Netzwerk Kommunikation” have been incorporated into the guidelines, as well as best practices from the international academic world.
Note on the translation
This text has been translated for your convenience using a machine translation tool. Although reasonable efforts have been made to provide an accurate translation, it may not be perfect. If in doubt, please refer to the German version.
Should you come upon significant translation mistakes, please send a short message to so that we can correct them. Thank you very much.
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